Statistics - Sweet Little Lies?

Martin: 00:00:10

Welcome to Presentation Skills Q and A. I am Martin Lindeskook.

Martin: 00:00:15

Hi Karina.

Carina: 00:00:17

Hi Martin.

Carina: 00:00:19

The usual question how are you today?

Martin: 00:00:21

I'm fine, and yourself?

Carina: 00:00:23

I'm really fine, I can tell you.

Carina: 00:00:28

I visited a website the other day about

Carina: 00:00:32

statistics and diseases.

Carina: 00:00:35

We shouldn't talk about that of course.

Martin: 00:00:38

But the pandemic is officially over now.

Carina: 00:00:41

Yes, but when I looked at that page I found myself very healthy and I feel great.

Martin: 00:00:49

Good for you.

Martin: 00:00:51

I feel the same.

Martin: 00:00:52

Also I'm using good products and right now I'm drinking yarabamat there that has some good

Martin: 00:00:58

effects on your body and giving you a boost here.

Martin: 00:01:00

So I will manage to do this recording together with you.

Martin: 00:01:04

So yeah stats, stats and damn stats as you say in English and in expression.

Martin: 00:01:08

You had these stats, lies and something else and you sent me a nice music video there about

Martin: 00:01:16

small little lies that maybe will be the title of an episode.

Carina: 00:01:21

Yeah, I don't know who has mentioned this before.

Carina: 00:01:27

Both Mark Twain and the other guy, Thomas Henry Huxley I think catch this phrase lies,

Carina: 00:01:35

damned lies and statistics.

Carina: 00:01:38

We are going to talk about statistics today.

Martin: 00:01:40

Yeah, so we will do it several episode as the robot thing.

Martin: 00:01:46

Also that you could take it from different ways as you have a model about the pie chart

Martin: 00:01:52

with different skills and so on in presentation that we have talked about

Martin: 00:01:56

earlier.

Martin: 00:01:57

So here you could also use pie charts and

Martin: 00:02:01

different diagrams and whatnot and of course it's important to know what data in and data

Martin: 00:02:07

out and so on.

Carina: 00:02:09

Exactly.

Martin: 00:02:10

Also we are curious and interested what the listeners are thinking about that.

Martin: 00:02:16

But today we will do this maybe a general introduction and also talking specific about

Martin: 00:02:21

podcasting with Statistics when it comes to audio.

Carina: 00:02:25

Yeah, because it's really important because statistics is a platform, it's both

Carina: 00:02:32

for collection and processing and analyzes and you can use it as a method and it also is

Carina: 00:02:42

information and it's a big part of the information that you use when you are going to

Carina: 00:02:50

present something.

Carina: 00:02:52

So that's why Statistic is very interesting

Carina: 00:02:55

for us.

Martin: 00:02:56

Yeah, it is and you could use that as a podcast depending on what called podcast

Martin: 00:03:03

Hotel or podcast host you have hosting company and in our case it's Captivate Captivate FM.

Martin: 00:03:11

So I will include the affiliate link there also because it's very great service and one

Martin: 00:03:16

of the things that they want to help a podcast is to grow their podcast and get data.

Martin: 00:03:21

So you could for example present it to an advertiser or sponsor or partner.

Martin: 00:03:27

Again, I will say as a new media advisor, to be realistic, to take the trend is your friend

Martin: 00:03:33

and take time.

Martin: 00:03:34

And also explain to potential sponsors how

Martin: 00:03:38

audio is compared to maybe mainstream media, regular radio or regular newspapers and the

Martin: 00:03:45

reach you could have.

Martin: 00:03:46

Or how, in our case, that people voluntarily

Martin: 00:03:49

or freely choose to tune in to us, to listen, to follow us to so called subscribe and to

Martin: 00:03:56

press the Play button.

Carina: 00:04:02

You really use statistics?

Martin: 00:04:04

Yeah, I do that.

Martin: 00:04:05

And again, I said it has to take some time.

Martin: 00:04:08

Maybe if you start a podcast or let it be like three months or something like that, and then

Martin: 00:04:12

you have a rolling statistics like every 28 days for every month.

Martin: 00:04:17

Then in our case we publish it every two weeks.

Martin: 00:04:21

So then you could see the so called peaks when we are publishing because now listeners are

Martin: 00:04:26

following us or subscribing so they get a notification when it's published.

Martin: 00:04:33

But then you have this long tail also that you get new listeners that listen to old episodes.

Martin: 00:04:38

So in another separate episode we could be very open and transparent and talk about our

Martin: 00:04:44

figures and stats and what we make out of them and get input of it.

Carina: 00:04:50

This is for all podcasts?

Martin: 00:04:52

Yeah, it is, yes.

Martin: 00:04:54

And then of course, it could be that maybe

Martin: 00:04:56

it's more encapsulated and maybe you don't get so much data depending on the podcast host you

Martin: 00:05:03

have.

Martin: 00:05:03

And we will also talk about this.

Martin: 00:05:04

I could mention that they called a new project called Up Free Project that is an open

Martin: 00:05:10

podcasting please in the.

Carina: 00:05:13

Show notes because we are soon going to end this little small introduction.

Carina: 00:05:19

But this is very important for you.

Carina: 00:05:22

When you want to have new customers and keep

Carina: 00:05:25

your customers, you can use it in many ways.

Martin: 00:05:28

Should we say that's data that you could use as a gold mine.

Martin: 00:05:32

And so at the end we can have this call to action to again download a new podcast app so

Martin: 00:05:38

we could see that in the statistics that you are using new podcast apps.

Martin: 00:05:42

And also again they send an note or send an email to you and contact us on LinkedIn and

Martin: 00:05:51

tell us their stories and their thoughts about statistics.

Carina: 00:05:55

Yes, that will be fine.

Carina: 00:05:58

Should I say?

Carina: 00:05:59

Really fine.

Martin: 00:06:00

Great.

Carina: 00:06:01

Nice to talk to you today, Martin.

Martin: 00:06:03

Same, Karina.

Carina: 00:06:04

And next time we continue in this.

Martin: 00:06:07

Subject, we will do it.

Martin: 00:06:08

So cheerio and bye for now.

Carina: 00:06:10

Cheerio bye.