Episode 19

Statistics - Your Goldmine

Published on: 26th May, 2023

Last time we asked our listeners if they used statistics.

You lost so much information that could be useful for you. Statistics could be your goldmine. Today we give our listeners tips and a small schedule on how they start to use statistics and collect the information.

Listen and learn.

Send us questions to: info AT pik DOT nu, or contact us via Carina's site or Martin's Bio.Link page. You could also contact us on LinkedIn (Carina Ridenius and Martin Lindeskog).

Show notes with links to articles, blog posts, products and services:

The episode (6 minutes) was recorded at 1400 Central European Time, on May 25, 2023, with Ringr app.. Martin did the editing and post-production with the podcast maker, Alitu. The transcript is generated by Alitu.

Enriched by Vizzy

(00:00) Intro. with selfies

Selfies of Carina and Martin.

(00:20) Happy Birthday

Carina is singing, Happy Birthday song.

(02:40) How?

How do you measure statistics?

(02:57) Headphones

Headphones

(03:11) Time periods

Image of a watch.

(04:16) Goldmine

Gold bars.

(04:26) Collect the data

Bee collecting honey.

(05:25) Strange stats?

Pie chart

(05:39) Celebrate

Birthday cake.

(06:09) Outro music

Image with microphone. wavelength, and selfies of Carina and Martin.

Chapters, images & show notes powered by vizzy.fm.

Transcript
Martin:

Welcome to Presentation Skills Q and A. I am Martin Lindescog.

Martin:

Hi, Karina.

Carina:

Hi, Martin.

Carina:

Happy birthday to you, happy birthday to you

Carina:

happy birthday, dear Martin, happy birthday to you.

Carina:

Hippie Parade it's your birthday today.

Martin:

Yes, it is.

Martin:

Thank you very much for your lovely singing.

Martin:

It's May 25, my birthday.

Martin:

So when we are recording in this thanks.

Carina:

Absolutely. You're welcome.

Carina:

You're welcome.

Martin:

And we will talk about statistics, but I will not tell my age.

Martin:

But you could figure it out.

Carina:

No, but I can tell you something about this song.

Carina:

I have read somewhere that this song is the most used birthday song in the world.

Martin:

Wow.

Carina:

That's statistics as well.

Martin:

Yeah, it is.

Martin:

So let's continue with this topic, what you

Martin:

could do with statistics.

Martin:

And you had a source where statistical central

Martin:

bureau, I think.

Martin:

I don't know if I say that in English, but if

Martin:

you translate it roughly from Swedish, it's that SCBA where we have some guidelines,

Martin:

because we are doing that on a daily basis.

Martin:

Do you want to say something about that?

Carina:

Yes. Last episode we asked our listeners if they use statistics, but

Carina:

sometimes it's a little bit difficult to know how to start with these statistics.

Carina:

And these statistics cassandra Biron, as you say in Swedish, they have some guidelines for

Carina:

this.

Carina:

So I thought that will be a nice topic for our

Carina:

listeners.

Carina:

So they can start to use their statistics and

Carina:

collect it, of course, and analyze it and so on.

Carina:

So you know what? The first of all you shall do is to decide

Carina:

what you want to measure.

Carina:

It sounds very easy, but it can be very

Carina:

complex, I think.

Carina:

And then how do you want to do it?

Carina:

You can measure with a survey, for example, or you can measure by telephone.

Carina:

And you can also have a program connected.

Carina:

And I think isn't that the way when you use

Carina:

statistics? When you podcast?

Martin:

Yeah. So when you have an analytics often, like a page on your dashboard with your

Martin:

podcast host, like we have captivate here, where you could check it out and see different

Martin:

time period and slots and so on in different ways and how you are listening on what kind of

Martin:

devices and where in the world, et cetera.

Carina:

And there you also can see that you measure over a specific time.

Martin:

Yeah, and that's probably I could come back with that less like a reminder and repeat

Martin:

it again.

Martin:

It's to have it over time, at least when it

Martin:

comes to podcasting, at least like 28 days, they say captivate, like one month and see the

Martin:

trend, as I said, is your friend.

Martin:

So maybe over like three months, then you

Martin:

could start seeing maybe a pattern again, it's depending on how often you publish, what kind

Martin:

of categories, different time zones, et cetera, et cetera, if you have guests.

Martin:

But to give it some time before you overanalyze it.

Carina:

And then if you use it the right way.

Carina:

It can be your gold mine for your podcast.

Martin:

Correct.

Carina:

And then you have, of course, before that, you have to collect it and analyze the

Carina:

statistics and then, of course, use it.

Carina:

You can say it's about five things to

Carina:

remember, very easy things, but it's a good way to start your collection of these

Carina:

statistics.

Carina:

First of all, what do you want to measure and

Carina:

then how you do it, and then the specific time and collect and analyze and use it.

Martin:

Yeah, and then doing this as a devil's advocate advance so you have something to

Martin:

think about.

Martin:

Their listener is to say why you are doing it

Martin:

and why do you use it, and also check sources, et cetera.

Martin:

So that's something to think about.

Martin:

But that could be like a call to action, to

Martin:

the listeners, to say if you have found some strange statistics that you have seen

Martin:

recently, maybe, for example, in one way or another, that could be interesting to share.

Carina:

Exactly. That's good.

Carina:

Now you are going to have a wonderful day and

Carina:

evening and you're going to celebrate.

Carina:

Of course.

Martin:

Yeah, I will do that.

Martin:

So I will celebrate a number and a future and

Martin:

whatnot, and reflect on the years to come and that have passed.

Martin:

So, yeah, it's a good thing.

Carina:

Sounds nice.

Martin:

Yeah. Thanks again for singing.

Carina:

Yeah, you're welcome, you're welcome.

Carina:

I wish you a really wonderful day and evening,

Carina:

Martin, and nice to talk to you again.

Martin:

Same to you.

Martin:

And talk to you soon again.

Carina:

Yes. Bye.

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About the Podcast

Presentation (Skills) Q&A
Presentation (Skills) Questions and Answers
Carina Ridenius, former singer and now voice coach. Today an ace in presentation, information, communication and performance. Martin Lindeskog podcast expert and one of the first podcasters in Sweden. He has been active in the podcasting field since 2006, a great tea lover with a huge interest in the presentation and rhetoric field.

Now we level up our English speaking podcast, Presentation (Skills) in Plain English, with over 10 000 downloads, to Q&A. Dear listeners, now it is your turn to ask the questions you always wanted to ask; the dodgy ones, the hard ones and the embarrassing ones regarding presentation, information, communication and performance.

Presentation technique is a huge topic and people from all over the world have different approaches to it. In many countries it is a natural part of school from an early age, while in other parts of the world the practice sessions are quite few.

So now it’s time for Presentation (Skills) Q&A. Send your question to info@pik.nu and get your answer in the podcast.
Listen and learn more about presentation, communication and performance. We look forward to hearing from you.

About your hosts

Carina Ridenius

Profile picture for Carina Ridenius
Carina Ridenius, former operasinger and vocal coach.
Now runs a business and are the expert in the presentation-, information- and communication field. She works with all the parts of a presentation, voice, breathing technique body communication, target group and content and gives you the tools to be the speaker you always wanted to be.
She had written 3 books in Swedish in the field, and she gives lectures for individuals and companies.
As a client said "I have learned soooo much! I'm overwhelmed and impressed by her knowledge. She has a lot of humor and a twinkle in the eye. It has been the most fun learning time ever.

This is her second poddcast and here you can asking questions and get the correct answers.


Martin Lindeskog

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Creator, ✍🏻 Tea Book Sketches. Indie Biz Philosopher ⚛️ & New Media 📲 Advisor, TeaParty.Media. Blogger since 2002 and podcaster🎙since 2006. First podcast: EGO NetCast. Latest podcast: High Five for Hemp. Support 💲My Work and 🗽 Freedom of Expression: https://bio.link/lyceum