Statistics - Your Goldmine
Last time we asked our listeners if they used statistics.
You lost so much information that could be useful for you. Statistics could be your goldmine. Today we give our listeners tips and a small schedule on how they start to use statistics and collect the information.
Listen and learn.
Send us questions to: info AT pik DOT nu, or contact us via Carina's site or Martin's Bio.Link page. You could also contact us on LinkedIn (Carina Ridenius and Martin Lindeskog).
Show notes with links to articles, blog posts, products and services:
- Happy Birthday to You song
- Captivate Podcast Analytics
- The Trend is Your Friend
- Statistics Sweden ("Statistical Central Bureau")
- Studying statistics, step by step (in Swedish)
- Devil's advocate
The episode (6 minutes) was recorded at 1400 Central European Time, on May 25, 2023, with Ringr app.. Martin did the editing and post-production with the podcast maker, Alitu. The transcript is generated by Alitu.
Enriched by Vizzy
(00:00) Intro. with selfies
Selfies of Carina and Martin.
(00:20) Happy Birthday
Carina is singing, Happy Birthday song.
How do you measure statistics?
(03:11) Time periods
Image of a watch.
(04:26) Collect the data
Bee collecting honey.
(05:25) Strange stats?
(06:09) Outro music
Image with microphone. wavelength, and selfies of Carina and Martin.
Chapters, images & show notes powered by vizzy.fm.
Welcome to Presentation Skills Q and A. I am Martin Lindescog.Martin:
Happy birthday to you, happy birthday to youCarina:
happy birthday, dear Martin, happy birthday to you.Carina:
Hippie Parade it's your birthday today.Martin:
Yes, it is.Martin:
Thank you very much for your lovely singing.Martin:
It's May 25, my birthday.Martin:
So when we are recording in this thanks.Carina:
Absolutely. You're welcome.Carina:
And we will talk about statistics, but I will not tell my age.Martin:
But you could figure it out.Carina:
No, but I can tell you something about this song.Carina:
I have read somewhere that this song is the most used birthday song in the world.Martin:
That's statistics as well.Martin:
Yeah, it is.Martin:
So let's continue with this topic, what youMartin:
could do with statistics.Martin:
And you had a source where statistical centralMartin:
bureau, I think.Martin:
I don't know if I say that in English, but ifMartin:
you translate it roughly from Swedish, it's that SCBA where we have some guidelines,Martin:
because we are doing that on a daily basis.Martin:
Do you want to say something about that?Carina:
Yes. Last episode we asked our listeners if they use statistics, butCarina:
sometimes it's a little bit difficult to know how to start with these statistics.Carina:
And these statistics cassandra Biron, as you say in Swedish, they have some guidelines forCarina:
So I thought that will be a nice topic for ourCarina:
So they can start to use their statistics andCarina:
collect it, of course, and analyze it and so on.Carina:
So you know what? The first of all you shall do is to decideCarina:
what you want to measure.Carina:
It sounds very easy, but it can be veryCarina:
complex, I think.Carina:
And then how do you want to do it?Carina:
You can measure with a survey, for example, or you can measure by telephone.Carina:
And you can also have a program connected.Carina:
And I think isn't that the way when you useCarina:
statistics? When you podcast?Martin:
Yeah. So when you have an analytics often, like a page on your dashboard with yourMartin:
podcast host, like we have captivate here, where you could check it out and see differentMartin:
time period and slots and so on in different ways and how you are listening on what kind ofMartin:
devices and where in the world, et cetera.Carina:
And there you also can see that you measure over a specific time.Martin:
Yeah, and that's probably I could come back with that less like a reminder and repeatMartin:
It's to have it over time, at least when itMartin:
comes to podcasting, at least like 28 days, they say captivate, like one month and see theMartin:
trend, as I said, is your friend.Martin:
So maybe over like three months, then youMartin:
could start seeing maybe a pattern again, it's depending on how often you publish, what kindMartin:
of categories, different time zones, et cetera, et cetera, if you have guests.Martin:
But to give it some time before you overanalyze it.Carina:
And then if you use it the right way.Carina:
It can be your gold mine for your podcast.Martin:
And then you have, of course, before that, you have to collect it and analyze theCarina:
statistics and then, of course, use it.Carina:
You can say it's about five things toCarina:
remember, very easy things, but it's a good way to start your collection of theseCarina:
First of all, what do you want to measure andCarina:
then how you do it, and then the specific time and collect and analyze and use it.Martin:
Yeah, and then doing this as a devil's advocate advance so you have something toMartin:
Their listener is to say why you are doing itMartin:
and why do you use it, and also check sources, et cetera.Martin:
So that's something to think about.Martin:
But that could be like a call to action, toMartin:
the listeners, to say if you have found some strange statistics that you have seenMartin:
recently, maybe, for example, in one way or another, that could be interesting to share.Carina:
Exactly. That's good.Carina:
Now you are going to have a wonderful day andCarina:
evening and you're going to celebrate.Carina:
Yeah, I will do that.Martin:
So I will celebrate a number and a future andMartin:
whatnot, and reflect on the years to come and that have passed.Martin:
So, yeah, it's a good thing.Carina:
Yeah. Thanks again for singing.Carina:
Yeah, you're welcome, you're welcome.Carina:
I wish you a really wonderful day and evening,Carina:
Martin, and nice to talk to you again.Martin:
Same to you.Martin:
And talk to you soon again.Carina: