Statistics - Your Goldmine

Martin: 00:00:09

Welcome to Presentation Skills Q and A. I am Martin Lindescog.

Martin: 00:00:14

Hi, Karina.

Carina: 00:00:16

Hi, Martin.

Carina: 00:00:19

Happy birthday to you, happy birthday to you

Carina: 00:00:25

happy birthday, dear Martin, happy birthday to you.

Carina: 00:00:37

Hippie Parade it's your birthday today.

Martin: 00:00:40

Yes, it is.

Martin: 00:00:41

Thank you very much for your lovely singing.

Martin: 00:00:47

It's May 25, my birthday.

Martin: 00:00:49

So when we are recording in this thanks.

Carina: 00:00:52

Absolutely. You're welcome.

Carina: 00:00:54

You're welcome.

Martin: 00:00:56

And we will talk about statistics, but I will not tell my age.

Martin: 00:01:00

But you could figure it out.

Carina: 00:01:01

No, but I can tell you something about this song.

Carina: 00:01:06

I have read somewhere that this song is the most used birthday song in the world.

Martin: 00:01:15

Wow.

Carina: 00:01:18

That's statistics as well.

Martin: 00:01:21

Yeah, it is.

Martin: 00:01:22

So let's continue with this topic, what you

Martin: 00:01:25

could do with statistics.

Martin: 00:01:26

And you had a source where statistical central

Martin: 00:01:31

bureau, I think.

Martin: 00:01:32

I don't know if I say that in English, but if

Martin: 00:01:35

you translate it roughly from Swedish, it's that SCBA where we have some guidelines,

Martin: 00:01:41

because we are doing that on a daily basis.

Martin: 00:01:45

Do you want to say something about that?

Carina: 00:01:48

Yes. Last episode we asked our listeners if they use statistics, but

Carina: 00:01:54

sometimes it's a little bit difficult to know how to start with these statistics.

Carina: 00:02:01

And these statistics cassandra Biron, as you say in Swedish, they have some guidelines for

Carina: 00:02:08

this.

Carina: 00:02:09

So I thought that will be a nice topic for our

Carina: 00:02:13

listeners.

Carina: 00:02:13

So they can start to use their statistics and

Carina: 00:02:17

collect it, of course, and analyze it and so on.

Carina: 00:02:21

So you know what? The first of all you shall do is to decide

Carina: 00:02:26

what you want to measure.

Carina: 00:02:29

It sounds very easy, but it can be very

Carina: 00:02:33

complex, I think.

Carina: 00:02:34

And then how do you want to do it?

Carina: 00:02:39

You can measure with a survey, for example, or you can measure by telephone.

Carina: 00:02:46

And you can also have a program connected.

Carina: 00:02:49

And I think isn't that the way when you use

Carina: 00:02:53

statistics? When you podcast?

Martin: 00:02:55

Yeah. So when you have an analytics often, like a page on your dashboard with your

Martin: 00:03:03

podcast host, like we have captivate here, where you could check it out and see different

Martin: 00:03:10

time period and slots and so on in different ways and how you are listening on what kind of

Martin: 00:03:17

devices and where in the world, et cetera.

Carina: 00:03:21

And there you also can see that you measure over a specific time.

Martin: 00:03:26

Yeah, and that's probably I could come back with that less like a reminder and repeat

Martin: 00:03:33

it again.

Martin: 00:03:34

It's to have it over time, at least when it

Martin: 00:03:37

comes to podcasting, at least like 28 days, they say captivate, like one month and see the

Martin: 00:03:45

trend, as I said, is your friend.

Martin: 00:03:47

So maybe over like three months, then you

Martin: 00:03:49

could start seeing maybe a pattern again, it's depending on how often you publish, what kind

Martin: 00:03:56

of categories, different time zones, et cetera, et cetera, if you have guests.

Martin: 00:04:03

But to give it some time before you overanalyze it.

Carina: 00:04:11

And then if you use it the right way.

Carina: 00:04:14

It can be your gold mine for your podcast.

Martin: 00:04:17

Correct.

Carina: 00:04:18

And then you have, of course, before that, you have to collect it and analyze the

Carina: 00:04:24

statistics and then, of course, use it.

Carina: 00:04:30

You can say it's about five things to

Carina: 00:04:34

remember, very easy things, but it's a good way to start your collection of these

Carina: 00:04:43

statistics.

Carina: 00:04:44

First of all, what do you want to measure and

Carina: 00:04:48

then how you do it, and then the specific time and collect and analyze and use it.

Martin: 00:05:00

Yeah, and then doing this as a devil's advocate advance so you have something to

Martin: 00:05:04

think about.

Martin: 00:05:05

Their listener is to say why you are doing it

Martin: 00:05:09

and why do you use it, and also check sources, et cetera.

Martin: 00:05:14

So that's something to think about.

Martin: 00:05:17

But that could be like a call to action, to

Martin: 00:05:19

the listeners, to say if you have found some strange statistics that you have seen

Martin: 00:05:25

recently, maybe, for example, in one way or another, that could be interesting to share.

Carina: 00:05:31

Exactly. That's good.

Carina: 00:05:33

Now you are going to have a wonderful day and

Carina: 00:05:36

evening and you're going to celebrate.

Carina: 00:05:38

Of course.

Martin: 00:05:39

Yeah, I will do that.

Martin: 00:05:41

So I will celebrate a number and a future and

Martin: 00:05:45

whatnot, and reflect on the years to come and that have passed.

Martin: 00:05:50

So, yeah, it's a good thing.

Carina: 00:05:53

Sounds nice.

Martin: 00:05:55

Yeah. Thanks again for singing.

Carina: 00:05:57

Yeah, you're welcome, you're welcome.

Carina: 00:06:00

I wish you a really wonderful day and evening,

Carina: 00:06:02

Martin, and nice to talk to you again.

Martin: 00:06:05

Same to you.

Martin: 00:06:06

And talk to you soon again.

Carina: 00:06:08

Yes. Bye.