The show must go on!

Martin: 00:00:10

Welcome to Presentation Skills Q and A. I am Martin Lindeskook.

Martin: 00:00:14

Hi Karina.

Carina: 00:00:15

Hi Martin.

Carina: 00:00:16

How are you today?

Martin: 00:00:17

I'm fine.

Martin: 00:00:18

Yourself?

Carina: 00:00:19

Yes, I'm fine.

Carina: 00:00:21

We have had our first snow this morning.

Carina: 00:00:24

So I like it.

Carina: 00:00:26

I really do.

Martin: 00:00:29

I think it should be snow on Christmas or yuletide, but that's okay.

Carina: 00:00:35

That's very okay.

Carina: 00:00:37

Now we are going not to talk about snow, we

Carina: 00:00:40

are going to talk about pollution and the show and the show must go on, shall we say, isn't

Carina: 00:00:48

it? So we are going to talk about communication,

Carina: 00:00:50

communication with our customers, should we say, in that way.

Martin: 00:00:54

Yeah, we can do that.

Martin: 00:00:56

How you communicate with your content in

Martin: 00:00:59

different ways.

Martin: 00:01:00

So we talk about show notes and that's the

Martin: 00:01:02

show must go.

Martin: 00:01:03

And often you hear about show notes in movies

Martin: 00:01:07

in other ways that you have it or in a theater, show notes, but also in podcasts.

Martin: 00:01:15

You have show notes?

Carina: 00:01:16

Yeah. Please mark in what's? Show notes in podcasts.

Martin: 00:01:21

In podcast and you could have some different alternatives and version of it.

Martin: 00:01:26

And again I ask listeners and fellow podcasters to come with your input also.

Martin: 00:01:33

But when I did a quick search, I found a blog post by Castos podcast host.

Martin: 00:01:39

I will include one from where we have our podcast captivate.

Martin: 00:01:44

And then Podcast Host had one, a great one and some that had this funny name, something with

Martin: 00:01:52

sweet fish and it was the Swedish fish, the Candy.

Martin: 00:01:57

They had a blog post about that also.

Martin: 00:01:59

And I got cures and I wonder about it.

Martin: 00:02:03

So I will ask fellow podcasters, they said show notes shouldn't be more than 700

Martin: 00:02:07

characters.

Martin: 00:02:08

So like letters and I thought that was pretty

Martin: 00:02:12

short.

Martin: 00:02:13

But you could have a short and sweet show

Martin: 00:02:15

notes with a short summary, what it's all about, some links and then call to action.

Martin: 00:02:23

But you could also have a longer version with almost like a whole blog post, isn't it?

Carina: 00:02:29

So that shown us is important.

Carina: 00:02:32

Yes, it's important to communicate and engage

Carina: 00:02:35

your listeners to the podcast, correct, so to speak.

Carina: 00:02:39

Get them an overview of the episode's material.

Martin: 00:02:44

Yeah, that's the first thing you get, an overview.

Martin: 00:02:46

And that could be in the summary or the hook that you are good at when you have a

Martin: 00:02:51

presentation.

Martin: 00:02:52

Why should I listen to this, what's in it for

Martin: 00:02:55

me? And then, as I said, a short summary, but it

Martin: 00:03:00

could also be a description of the format, but that often you have as a standard thing.

Martin: 00:03:05

If they go to our podcast, we have a description of the podcast.

Martin: 00:03:09

So sometimes you use the word description, sometimes summary, sometimes overview, but

Martin: 00:03:15

sometimes description of what this episode is all about and a hook, something to get

Martin: 00:03:23

intrigued and curious about the content.

Martin: 00:03:26

And then you often have them with links,

Martin: 00:03:31

resources, include them in the show notes.

Martin: 00:03:35

Yeah, so I written, I have it as a title, show

Martin: 00:03:38

notes with links to blog post articles, products and services that's like a standard

Martin: 00:03:44

thing.

Martin: 00:03:44

It could be other things also, but it covers

Martin: 00:03:47

most of the links and the show notes that you often include and the links should be relevant

Martin: 00:03:53

to what you're talking about or the area of a topic or could add value to the listening

Martin: 00:04:00

experience.

Martin: 00:04:01

And then at the end it's very good to have a

Martin: 00:04:04

call to action also.

Martin: 00:04:07

So that's one thing you could have in contact

Martin: 00:04:10

information, like we are saying send us an email or contact us on LinkedIn for example,

Martin: 00:04:15

or if you have a guest, their contact information or where they are in cyberspace,

Martin: 00:04:21

social media platforms and so on.

Carina: 00:04:24

That's a lot of things to think about.

Carina: 00:04:27

Should I summarize it?

Carina: 00:04:28

In what way? You should keep it short version and you

Carina: 00:04:34

should have a hook and you include special links that are relevant for the episode and

Carina: 00:04:44

you have a call to action.

Carina: 00:04:46

So what are our call to action this time?

Martin: 00:04:50

Yes, it is to read the show notes of this episode and comment on that and say have

Martin: 00:04:55

you missed something? Something that you thought was interesting,

Martin: 00:04:59

something that you clicked on? Because this is also that you could go back

Martin: 00:05:03

for example to the transcript episode when we talked about transcripts.

Martin: 00:05:07

That could be one thing, for example.

Martin: 00:05:09

So it could be a search engine optimization

Martin: 00:05:11

thing also with show notes but you are found on the Internet.

Carina: 00:05:15

But we also want questions.

Martin: 00:05:17

Yeah, correct.

Carina: 00:05:21

Our listeners to mail questions to info at pik new info@pik.net and we will

Carina: 00:05:32

return to this topic, isn't it so?

Martin: 00:05:34

Yes, we will and in the meantime download a new podcast app for example Pod

Martin: 00:05:40

Verse and Fountain where you could have use of these kind of things like show notes and

Martin: 00:05:46

transcripts and other neat things.

Carina: 00:05:48

Good. Well, it is interesting topic but it's short.

Carina: 00:05:54

So we say goodbye for now and we'll hear you from each other soon again.

Martin: 00:06:02

Yeah, so long.

Martin: 00:06:03

Cheerio.